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We fully understand that people may be reluctant to tell the police about suspicious activity or behaviour – but would stress that all calls to the Confidential Anti-Terrorist Hotline are taken by specially trained officers and information is thoroughly analysed and researched before, and if, any action is taken.

No piece of information is considered too small or insignificant.

The four week campaign consists of a 40 second radio advert to be aired on Kiss FM, Capital, LBC and GOLD, and press advertisements in local publications and minority media titles. The activity will also be supported by a digital presence on Spotify, and in excess of 1.4 million leaflets being delivered to households across London.

The radio advert recognises that some people may be reluctant to report suspicious activity or behaviour, such as someone paying for a car in cash but not taking it for a test drive, because ‘Chances are, it’s probably nothing’.

But it goes on to encourage people to think ‘But what if it isn’t’?

Just one piece of information could be vital in helping disrupt terrorist planning and, in turn, save lives.

The press advert seeks to reassure Londoners that if they see or hear something that could be terrorist related, they should trust their instincts and call the confidential Anti-Terrorist Hotline. Our specially trained officers will take it from there.

All information passed to the police is treated in the strictest of confidence. It is thoroughly analysed and researched by experienced officers before, and if, any police action is taken.

DAC Stuart Osborne, Senior National Co-ordinator Counter Terrorism said:

“The terrorist threat to London, and the UK generally, remains real and serious, so it is vital that everyone continues to be vigilant and aware.

“We at the Metropolitan Police Service have a key role in countering this threat, whether it is from Al-Qaeda inspired groups or individuals, or Irish Dissident Republican Groups – but we can only do this with the support of all our communities.

“Terrorists live amongst us. We want you to tell us about anyone or anything you see which is out of place in your normal day to day lives.

“We know you may have concerns about speaking to the police – possibly because your friends or family may find out. But you may well have information which could save lives.

“We would rather take lots of calls which are made in good faith, but have innocent explanations – rather than not getting any at all. Not making that call could mean we miss out on a vital piece of information.

“Our priority is to keep the public safe – but we can only do that with your help. Please trust your instincts. Call the confidential Anti-Terrorist Hotline on 0800 789 321.”